POSITION the business

At Hawk3i, our goal is to develop a marketing experience that makes it easier for your prospects, customers and partners to do business with you. A critical component of that concept is your ability to understand, effectively utilize and enable your sales channels and business partners. Your capacity to enable an exclusive one-to-one dialog with your business partner is key to your channel success.

From a software perspective, we believe in affordable, rapid application development served from and integrated into your customer-centric single portal (when possible). Most Hawk3i software development and relationship management is custom code we call CRM Lite™.

When deployed, the resulting web platform enables Hawk3i to tailor it’s hard-working channel programs to meet your specific need. That comprehensive approach -- we call the Ultra Partner Program™ -- includes but is not limited to the following:

• Partner profiling and contact database: enables streamlined back office workflow that sets the stage for significant metrics, leads generation/distribution, data mining and business intelligence.
• Streamlined on-boarding experience: allows you to grow your network with only pre-qualified, experienced business partners.
• Enhanced channel sales performance: development of high value sales tools and content that is very relevant (and served exclusively) for any of your partner types.
• Product road-maps and launches: positions the sales channel as a forethought rather than after thought; and as a component of your strategic planning; we promote “channel readiness”.
• Global segmentation: generate demand and distribute leads directly to the proper channel recipients with timely, contact follow-up and internal visibility; developing business rules and workflow to mitigate channel conflict is a detail we take seriously.
• Robust / practical systems development: enables direct collaboration of all your partners around the world, whereby each partner’s vertical knowledgebase and sales expertise is shared and more fully realized.
• Training and certification development: (sales or technical) venues and dynamic experiences that keeps your channel fully engaged with your offerings.
• Demand generation: continual campaigns and content development that enable partner self-service, leads distribution and closed loop reporting/metrics; keeps your products and services constantly top-of-mind with your customers / partners.
• And more…

Whether you are involved with resellers, agents, OEMs, Systems Integrators, sales representatives or distributors, Hawk3i understands the dynamics, subtleties and complexities of your network and how to help you increase your bottom line through those channels. Let us tailor a program for you today.

For additional information or to discuss the real benefits available from the Hawk3i marketing methodology, Contact Us today.