Challenge: The University of Denver was bequeathed a generous matching grant (from a local business interest). The fund was donated to develop a unique college of business that focused on business integrity, ethics, and people skills. Immediate awareness for the program needed to be generated.

Solution: The principals at Hawk3i developed a marketing strategy and customer-centric approach in executing a broad range of professional marketing communications. Beginning with a ground breaking identity. All marketing materials were integrated into a single vision that would provide a memorable style and voice to a precedent setting university program.Collateral included: fund-raising materials, course catalog, web catcher pages, individual curriculum awareness pieces, recruitment advertising, public relations and college/program overview brochure.

Result: Today, DU's Daniels College of Business has gained national prominence for its ethics-based curriculum and continues to experience successful recruitment of renowned faculty and students from around the world. To learn more about our approach to marketing strategy development, click here.