Challenge: REAL Software (formerly TAVA Technologies) had an urgent need to develop a product launch strategy / tactics, generate leads and create mind / market share through the promotion of time-sensitive Y2K remediation software offerings.

Solution: The principals at Hawk3i worked in collaboration with internal marketing teams at TAVA Technologies to develop a wide array of marketing materials within a very compressed window of opportunity.

Result: A year-long marketing effort resulted in the successful launch and promotion of a number of product offerings (brochures / data sheets), to include standard software packaging and tradeshow booth development. A leads pipeline was established and distributed to a global sales force through a closed-loop electronic internet system. To learn more about our product launch capability, click here.