DEPLOY technology

We use best practices methodology for systematically improving and measuring processes for marketing metrics and fulfillment. Our marketing plans are built utilizing best practices from quality systems like Six Sigma. We follow the DMAIC approach to improve business process for customer service, marketing programs and lead generation.

Our methodology is consistent with corporate quality strategy that consists of the following five steps:

1. Define the process improvement goals that are consistent with customer demands and your company strategy.
2. Measure your current process and collect relevant data for future comparison.
3. Analyze your data to verify relationship and causality of factors. Determine what the relationship is, and attempt to ensure that all factors have been considered.
4. Improve or optimize the process based upon the analysis using techniques like design of experiments.
5. Control to ensure that any variances are corrected before they result in customer facing problems. Set up pilot runs to establish process capability, transition to production and continuously measure the process and institute control mechanisms.

Hawk3i extends brands into manufacturing by developing consistent messaging for cells, training, product demonstration, quality initiatives, way-finding, safety and process re-engineering to make the factory part of the positive customer experience.

Marketing’s involvement with your value stream mapping initiatives ties the brand to the experience and helps you enhance product reliability, revenue, inventory turns and inevitably – drive customer satisfaction.

For additional information or to discuss the real benefits available from the Hawk3i marketing methodology, Contact Us today.