Challenge: Advertising and direct response was all but missing from the media mix at Sundyne due to a lack of media planning, centralized resource, promotional messaging and process deployment.

Solution: A variety of campaigns and media are currently being tested and deployed in a variety of markets, products, geographies, different divisions and with different targeted messages and frequency. A closed-loop leads and reporting system was developed (via web catcher pages) to analyze ongoing metrics and adjust tactics as necessary. 

Result: The Sundyne brand is proliferating. Demand for product and service offerings is growing. The leads pipeline is being supplemented from a new source. Sundyne channel partners are enabled to sell more gear through utilization of co-branded advertising and direct response templates.