Accudyne Industries: Delivering profitable growth through niche segment leadership positions

 

Background

Accudyne Industries is a global provider of precision-engineered, process-critical flow control systems and high efficiency industrial compressors that deliver ultra-reliable performance. Their goal is to provide confidence to their global clients in the industrial sector, who operate in some of the planet’s most demanding environments. Accudyne Industries is powered by 2,700 employees at 13 manufacturing facilities, supporting a broad range of customers in more than 150 countries.

 

Objective

Thanks to the entrepreneurial culture of their subsidiary businesses – Milton Roy, Sullair, Sundyne and Haskel – Accudyne Industries boasts a long-standing tradition of product innovation. Today, Accudyne Industries is a leading industrial equipment manufacturer with factories in five countries; but they needed a marketing partner that could help them refocus their vision for an aggressive period of renewed growth. Hawk3i provided them with an integrated brand and marketing communications approach starting with employee events, communications, branded templates, internet and intranet sites, industry vertical segmentation and marketing tools, as well as delivering an integrated and global platform to attract new employees to the core businesses.

 

The Hawk3i Solution

  • Re-developed and modernized the Accudyne Industries website, presenting an updated and interactive content experience that clearly communicates the complex product offerings and markets served by the Accudyne Industries divisions.
     
  • Developed a new employer brand, including a revamped intranet and online Human Resources hub to facilitate a sense of shared identity across the business units.
     
  • Produced and executed the four-day global leadership and sales event with the Accudyne Executive team to effectively communicate the vision for the business, develop cross-divisional awareness, create multi-brand sales opportunities and build the Accudyne Industries brand with top employees.
     
  • Developed, delivered and executed a comprehensive communications plan for the divestiture of one of the business units to a multi-national corporation.

 

Results

Hawk3i’s combined efforts enabled Accudyne to create momentum around their re-branding initiative, generating excitement among their employees and providing a launch board for taking it to their customers.