Patheon: Innovating the
Global Supply Chain for Medical Supplies
Patheon is a contract end-to-end supply chain solutions company for the pharmaceutical and biopharmaceutical industries. They bring sterile, oral solid and softgel dosage forms to market on a global scale.
Patheon exhibits at global trade shows every year to drive customer engagement. They bring over 40 company executives and sales professionals to the CPHI global conferences in Europe and the United States to actively sell to customers in a massive trade show environment. Patheon engaged Hawk3i to generate rich content of company executives and industry experts for use on social media and the corporate website.
The Hawk3i Solution
- Devised and executed a production plan to film interviews with global leadership teams on location during trade shows.
- Edited and formatted a selection of videos for use in social media and events.
The content created by Hawk3i is now widely utilized by employees throughout Patheon’s global organization. The video library – which keys in on the sophistication of Patheon products and the complex chemical processes used in their development and manufacture – has become a critical resource in the company’s marketing, training and HR initiatives.