CAPABILITES
B2B marketing strategy, engaging content, sales enablement, qualified lead generation, website design, social media,SEO, PPC, SEM, eCommerce and compelling communications. We focus on driving measurable business results for executives who require innovative marketing programs.
HAWK PRODUCTIONS - DEFINED
Strategy | Process | Promotion - integrated
strategy
Develop the right strategies to unlock growth
Goal-setting marketers are 376% more likely to report success. 69% of successful B2B marketers have a documented content marketing strategy. Strategy functions as the backbone of your marketing plan, which is in itself a powerful tool that defines your company's competitive advantage and go-forward approach to the marketplace. We lay the groundwork for your marketing programs by developing value propositions through customer interviews, surveys, competitive research, SWOT analysis, and business metrics to generate a full picture of your business. We take your business goals and turn them into actionable marketing programs.
process
Touchpoints – build interactive systems on the right platforms
67% of purchases are influenced by digital in B2B industries. 80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering. We work hard to integrate your business processes to create a branded experience at every customer touch-point. We actively improve your website content, SEO, CRM systems, call centers, sales teams, channel partners, and employees to engage your customers. Your brand is activated to your target audience with measurable lead capture and communications processes.
promotion
Create experiences admired by customers that make brands and businesses more vital
82% of buyers viewed at least five pieces of content from the vendor before purchase. We deploy frequent, integrated marketing campaigns across your digital channels. This is where we refine and formalize creative concepts that drive sales, engages customers, and generates leads. Art for art's sake is not a relevant component of an effective go-to-market strategy. Our creative is designed and executed to solve business problems and drive revenue.
WEBSITE DESIGN
Google is responsible for 96% of all smartphone search traffic, and 94% of total organic search traffic. 90% of searchers haven’t made their mind up about a brand before starting their search. Video content is 50 times more likely to drive organic search results than plain text will. With millions of websites on the internet you want to be sure your website stands out, represents you well, sells your products and services, and enables your growth. We are great at creating innovative content with calls-to-action that will grow your business on the web.
Social media
Stay connected with your customers and sales channel. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and colleagues. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of consumers use social media to research products. We partner with you to keep your social audience engaged with innovative content integrated with your marketing channels.
live events
85% of consumers are more likely to purchase a product or service after attending a live marketing event. Executives count on Hawk to bring production expertise to build brands, launch products, motivate sales teams, and engage customers on a global scale. The Hawk production team develops great events that build your brand through innovative content creation, brilliant sound, beautiful images, dynamic graphics, and stimulating lighting.
photography
Your customers crave images and want information fast. Articles with relevant images average 94% more total views. A press release with photos gets nearly 15% more online views. 60% of consumers who use online search tools say they prefer to contact a business whose listing includes an image. Nearly 70% of e-commerce shoppers say the product image is very important when making their purchase decision. You can count on Hawk to create impactful photography of your products, services, and people.
video production
80% of people can recall a video ad they viewed within the last 30 days. 64% of people are more likely to buy a product or service online after viewing a video about it. With 71% of consumers watching more video online than they were a year ago, business executives can no longer ignore their growing popularity. Creating innovative, persuasive, and compelling video content has never been easier with Hawk in your corner.
experiential
91% of consumers say they have more positive feelings about brands after attending events and experiences. Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. They rely heavily on creativity to not only capture attention but to motivate people to experiment with and refer your products to others. We tie in your products and services, prioritize creativity, incorporate video for sharing, make it interactive and fun while listening to your audience.