BACKGROUND

Ranch Road Vineyards sells single vintage boutique wines from the Dry Creek Appellation in the Sonoma, California region. The company was a startup with no brand image, customers and sales channel. 

objective

Develop a high-quality brand image and marketing strategy to sell premium reserve wines in a crowded consumer marketplace. 

the hawk3i SOLUTION

Researched and delivered a comprehensive targeted marketing plan.

• Developed a naming strategy that reflects the vineyard region, product quality and target audience.

• Developed and deployed a high-quality eCommerce site that builds the brand and makes it easy to purchase premium wines complying with state and national wine sales laws.

• Executed customer campaigns to drive quarterly sales using email marketing, social media, in-person sales and partnerships with wine distribution companies.

• Produced high-quality photography both on-location in the vineyards and in-studio to fulfill marketing programs.

results

Ranch Road Vineyards has robust sales that are 100% fulfilled through the modern eCommerce site developed by Hawk3i. The ownership team is bringing new vintages to market by activating new customers,  developing customer loyalty programs, and leveraging modern digital marketing strategies including a robust social media presence.